BORN IN STOCKHOLM, GLOBALLY LOVED.
Born in Stockholm more than 12 years ago, on International Women’s Day, IDUN Minerals is a beauty brand that combines high-performance formulas and high-quality results, thanks to ingredients that protect and care for the skin. The products are formulated in close cooperation with researchers and dermatologists and are developed for all skin types, even the most sensitive.

Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals. With the ambition to be a sustainable beauty brand, IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

Celebrating products that have won awards from the Swedish Beauty Awards, the Scandinavian Global Makeup Awards, been recommended by Asthma Allergy Nordic and carrying the Nordic Swan Ecolabel, IDUN Minerals becomes a widely recognized high-quality clean beauty brand. Simply pure and clean.

Showing 1–36 of 55 results

Idun Minerals Eyeprimer N?ckros – 30ml

Original price was: US$14.00.Current price is: US$11.90.

Idun Minerals Vatn Waterproof Mascara – 15ml

Original price was: US$26.00.Current price is: US$22.10.

Idun Minerals Eir Curling Mascara – 50ml

Original price was: US$26.00.Current price is: US$22.10.

Idun Minerals Liquid Eye Pen Bl?ck

Original price was: US$18.00.Current price is: US$15.30.

Idun Minerals Liv – 200ml

Original price was: US$26.00.Current price is: US$22.10.

Idun Minerals Idegran Powder Concealer – 5ml

Original price was: US$30.00.Current price is: US$25.50.

Idun Minerals Kabuki Brush

Original price was: US$25.00.Current price is: US$21.25.

Idun Minerals Makeup Sponge

Original price was: US$11.00.Current price is: US$9.35.

Idun Minerals Dual Sponge

Original price was: US$11.00.Current price is: US$9.35.

Idun Minerals Blending Brush

Original price was: US$16.00.Current price is: US$13.60.

Idun Minerals Magna Mascara – 50ml

Original price was: US$26.00.Current price is: US$22.10.

Idun Minerals Sand (Nude) Inliner

Original price was: US$16.00.Current price is: US$13.60.

Idun Minerals Silfr Black (New Design,Vegan) – 250ml

Original price was: US$26.00.Current price is: US$22.10.

Idun Minerals Precision Eyeshadow Brush

Original price was: US$16.00.Current price is: US$13.60.

Idun Minerals Kol (Black) Liquid Eyeliner

Original price was: US$18.00.Current price is: US$15.30.

Idun Minerals Nail Oil – 4g

Original price was: US$12.00.Current price is: US$10.20.

Idun Minerals Eir (New Design,Vegan) – 250ml

Original price was: US$26.00.Current price is: US$22.10.

Idun Minerals Brush Cleanser

Original price was: US$20.00.Current price is: US$17.00.

Idun Minerals Large Powder Brush

Original price was: US$25.00.Current price is: US$21.25.

Idun Minerals Face Primer Iris – 1,08g

Original price was: US$30.00.Current price is: US$25.50.

Idun Minerals Magna Lengthening – 250ml

Original price was: US$26.00.Current price is: US$22.10.

Idun Minerals Tilda Illuminating Finish Highlighter – 0,35g

Original price was: US$32.00.Current price is: US$27.20.